About us

Lachi’O – inspired by Lachi Simeonov. Created for souls with style.
Lachi’O is not just a fragrance – it is an aura.

A sensation that precedes presence and lingers long after.
Designed as a complete experience – for the skin, the mind, and the senses, it embodies the idea of invisible luxury with a tangible effect.

Born from the inner light and aesthetic sense of Lachi Simeonov, Lachi’O is the result of over a year of focused work – a project started with passion and developed with precision. Every step – from the concept and fragrance pyramid to the design and message – has been carefully crafted without compromise on quality or detail.

Behind Lachi’O stands Lachi Simeonov – a creator with a keen sense of aesthetics, an intuition for composition, and a sensitivity to the emotion that a fragrance leaves behind.

For me, perfume is not just a product. It is a message. And with Lachi’O, that message is clear: style is an inner light.
Aura is an original composition created by the esteemed Bulgarian perfumer Lyudmil Cholakov – a specialist with over 30 years of experience in the art of high perfumery.

Developed over more than a year, this fragrance is the result of a meticulous selection of essences, fine tuning of the balance between notes, and a pursuit of exceptional longevity and emotional impact.
Every chord is shaped with attention to detail and uncompromising professionalism – a signature worthy of connoisseurs.